The very reason behind the existence of the Master.D Group business model appears in the first part of the company’s mission «Help the largest number of students to achieve their goals».

The Master.D Group is essentially a commercial company because it understands that it is the only way to guarantee its survival. This business model is service-oriented which is why it needs an excellent, personalised attitude to customer service.

This business model has two important characteristics:

• The company sells something intangible. Master-D puts a system to fulfil each of its students’ dreams and hopes on the market.
• All the people who work in the company are aware of the fact that the company has 400 official sales representatives and more than one thousand unofficial salespeople (all of the company’s collaborators).

Master.D understands selling as: «a personal process, through which the seller has an influence on the buyer, creating the necessary confidence in the clients to make them take the final step in their decision to buy. This way, they achieve a mutual benefit».

What are the essential differentiating elements of Master.D’s business model?
• 1. Diversification. Multichannel selling.
• 2. Professional and specialised sales networks, the best-paid ones in the sector.
• 3. Sales pitches defined by channel.
• 4. Induction and continuous training of sales representatives.
• 5. Control and monitoring.
• 6. Motivation and mentoring.
• 7. Personal and professional ethics.

Salespeople who are consolidated in the company are proud of where they belong. They feel integrated within the team, they have absolute confidence in what they sell and believe and see themselves in the future of the company.

How do we develop this model?
With a proactive approach, aimed at obtaining higher productivity and market share.